STATUS QUO OF SPORTS IN INDIA
India has a population of 1.4 billion, but very few kids continue to pursue sports as a primary focus beyond a certain stage, and drop out to focus on education and career.
What can we collectively do to change this and ensure that India becomes a sports-first focused nation?
SPORTS AS ASPIRATIONAL CAREER OPTION
If a sports career can help you to achieve the same standard of living and comfort as other sought-after careers, will more kids and parents choose this path? We strongly believe so. And as more promising talent take up sports, medals and performance improvement would be an automatic by-product. This is what our core objective is – to entice more people to take up sports
UPCOMING TALENTED SPORTSPERSONS
To ensure no promising sportsperson has to choose between sports and education/money, we aspire to provide both at the same time. With financial support provided for their training, competition travel and other facilities, the beneficiary can continue to chase their sporting dreams without any fears. In addition, our education partners provide full scholarships for deserving athletes.
OUR FORGOTTEN HEROES
The future of sports depends on how we treat the past. If yesteryear sporting heroes and legends have comfortable and respectable lives, youngsters will be driven to emulate them. Unless our legends are taken care of financially, sports can’t be a lucrative career option, given the short shelf lives of sportsmen. This is why we pledge to ensure no national sporting legend has to struggle for their livelihood henceforth. We strive to bring them back to their feet with our financial support.
OUR MISSION
Establish sports as truly rewarding opportunity, for athletes, corporates, foundations, government, public and India.
OUR VISION
Improve lives through sports, creating world-class champion in the process.
